Bio
Freelance Writer, Blogger, Social Media Manager
Lives & works in Michigan
More information at:
Publications
2012 - present
Searching for the Happiness (blog)
2014
Are You Using Social Media To Your Advantage? ​
2013
Why Using a Freelancer is a Smart Business Move.
2014
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2016
From Layoff, to Chronic Illness to Amazing Freelance Success
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2016
How to Find Writing Assignments as a New Freelance Writer
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2017
The Best Life Lesson I Taught My Kids
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Interviews & Speaking Engagements
2013
Don't Get Me Started With Linda Scott (podcast)
2014
AARP Life Reimagined (magazine article)
2014
ITT Dearborn Campus (speaking engagement)
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2015
Creative Spark Coaching (blog interview)
Education
1992
Oakland Community College
2012
Real Estate One Academy
Experience
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February 2012 – Present
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• Manage the social media platforms for several big and small companies in the United States
• Daily administration of social media platforms including Facebook pages, Twitter accounts, Pinterest, Google+, LinkedIn and website blogs.
• Dedicated to composing original and creative content, with a versatile and authentic approach to engage and interest a targeted audience.
• Blog in 9 newspapers online including The Oakland Press. Searching for the Happiness http://www.theoaklandpress.com/lifestyle-blogs
• Strong content creation background in real estate, beverage industry, restaurants, automotive, interior furnishings, green cleaning, marketing and sales.
• Writer for several online blogs including, OmniaGroup. http://www.xceliq.com/why-using-a-freelancer-is-a-smart-business-move/
• Compose articles, press releases, sell sheets, website content, blog posts and create and update social media profiles for numerous companies and individuals with a vast variety of backgrounds.
• Proficient at keyword research and implementation of SEO, titles, meta tags and alt tags into website content.
• Competent knowledge of and background working with, creating and updating WordPress websites.
• Extremely active on LinkedIn with over 5,000 connections and 4,300 followers. A top contributor in over 30 groups, including WordPress Experts, Freelance Web Writers and Social Media Advisors. http://www.linkedin.com/in/wmccance/
• Strong presence on Twitter with over 3,700 followers. https://twitter.com/w_mccance
• Solid understanding of the power of social media with a presence in over 20 social media sites.
• Well-organized, strong research skills and sensitivity to deadlines.




